Lean into increased sales certainty and⁣ simplifying your marketing by…

EMBRACING THE POWER OF ONE.⁣

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One Right Fit Client

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One Action they must take on your site

One Promised Outcome

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One Solution

One Message

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One Platform

Lather, Rinse, Refine, Repeat!

Although you can ...

Well, that’s a big steaming pile of BS 💩

NOBODY likes to be sold.

NEVER have.

NEVER will.

People LOVE to buy.

If you have created raving fans and served them, they will buy from you when THEY are ready and will show up prefluenced® (using a word Joey Ragona coined) to do business, and ...

So, you want to supercharge your online marketing efforts? Well, tracking and analyzing your performance is like adding a secret sauce to your marketing recipe. It helps you spot areas for improvement and turbocharge your strategies. I’m going to walk you through the nitty-gritty details of tracking...

Last week I spoke about the client and your mindset around objections.

Objections are simply them objecting TO something done/not done; said/not said; their own past experiences; or their “lizard” is on high alert because they know they are going to be “asked to buy” something.  

This week I wa...

Objections. Stalls. Delays.

For the future potential client the risk of saying, “Yes” doesn’t outweigh the risk of saying, “No”.

We all get objections.  

Yes, even those gurus we admire who are making millions of dollars in their programs still get objections.

Can you avoid them?

Myth:  I can build my online business so I can just "set it and forget it" and it will provide me with long-term passive income!

Who remembers the Ronco TV ads “Just set it and forget it!”?

Well, that may be great for the Ronco Rotisserie, but it is NOT great for your online business.

Re...

To my friends who build out websites, pages, sales funnels, webinars, email sequences, and launches for other clients....You are NOT 100% responsible for your client’s success.  

Your client buys a Maserati that is custom, sleek, well-balanced, runs like a well-oiled machine, and is designed to ...

Have you ever heard the term, “Measure Twice, Cut Once”?

We interviewed several contractors for the job of completing our backyard landscaping project on our new build.

They all worked with similar materials and, in essence, did the same “job” and provided similar outcomes:

• Rocks / Fil...

You’ve hired a coach, consultant, or strategist for your business to help you achieve a big goal and give you an impactful outcome.

To make it easy on us, for the rest of this document I’m going to refer to the person you hired as a “Coach”.

Let’s say your goal is to gain traction and maintain mom...

Recently I noticed a theme on my social media feeds: Success Posts

I am enjoying the thought-provoking content as people post about their thoughts around success, what they do to set goals for success, and their journey to success and beyond.

The clear message, to me, was everyone has a different d...

I give you permission to cut negative people out of your life or place them in a “time out”.

You can love them from afar.  

You can pray for them and send them energy and good vibes, but you do NOT have to spend any of your time with them.

You need to jealously guard your mind, heart, and soul.

Especial...

Hey website owners!

If you want to know how people are using your website, you need a tool called Google Analytics.

And guess what?

The OLD Google Analytics is going away before July 1st.

G4 is the ONLY analytics tool Google will be using starting July 1st.

There are 5 reasons I strongly encour...