You Are Not Responsible For Your Client's Success

To my friends who build out websites, pages, sales funnels, webinars, email sequences, and launches for other clients....You are NOT 100% responsible for your client’s success.  

Your client buys a Maserati that is custom, sleek, well-balanced, runs like a well-oiled machine, and is designed to make heads turn, stop and take notice.

The dealership gets a call a month later from your client who is saying the vehicle has failed to perform up to expectations and it is the vehicle’s fault and the dealership must fix it.

When the “diagnostic” is run and the service department does some digging they find that the gas the client was putting into this “vehicle” was low-grade/low-octane fuel.  They also find the person driving it was unprepared to drive this powerful vehicle in the way it should be driven.

What happens when you put low-octane fuel in a “vehicle” that needs high-octane fuel?

“The engine will run and the car will drive, though power will be reduced (sometimes significantly) as the engine ramps down the output to compensate for detonation resistance that’s no longer provided by the gasoline. Fuel economy may decrease as well.” - TopGear.com

So did the vehicle fail the owner or did the owner fail the vehicle?

What happens when you build out a sales page and sales funnel for the client and when it doesn’t perform up to their expectations (aka make tons of money or convert) they blame you?

The “vehicle” or sales page, on its own, isn’t the key to success. 

It is designed to give them the best chance at success, but it cannot “drive” or “perform” on design and automation alone.

It is the driver and the gas that are the two key elements that make it a success.

Without these two key elements, it's just an expensive "car" sitting in a garage.

Same with sales pages and sales funnels. 

It is the client’s full buy-in with a custom Launch Execution Strategy and the caliber of the Copy provided that determines the ultimate chance at success.

You provide the sales page/sales funnel, the very best high-performing “vehicle” you can to your clients, but it is up to them to put in the right kind of “gas” and understand what is needed to “drive” it to success.

What does the driver need in order to know where they are going and how to best use the vehicle?

A Launch Execution Strategy that supports their "Why" and matches their Right Fit Client®.

Launch execution strategy gets eyeballs to their page, aka the “vehicle”.

What does the vehicle need to make it run smoothly and get the highest level of performance?

Copy.

A great funnel brings eyeballs to the sales page, and a sexy sales page design turns heads, but copy sells.

This is why it is crucial as a business owner to give the best advice you can give to your client to help them get the most success out of their launch.  

Review your client’s launch execution strategy, and if they don’t have one that fits their  "Why, What & How" for their own business, and don't have a solution that delivers on the promised outcome for what their audience needs to avoid or achieve, guide them to a trusted referral partner who can provide it.    (Me!)

Recommend your clients have their branding language and their copy nailed down BEFORE they hire you to design their sales page/sales funnel.  (If you don't know of any, I can refer you to a trusted partner.)

Design around copy, not the other way around.

Your client will be paying you to build them a Maserati and the last thing you want is to have a “driver” with no clue where they are “going and how they will get there” and for them to put low-octane gas in it.

We care about their business so much and want this success for them and we can fall into the trap of allowing the blame to fall on our shoulders.

Do not fall into this trap.

I did for longer than I should have and I want to save you this mindset wrecker.

Some blame you because they don't know any better. They bought a course from a guru who said to create a course, throw it up online, email their list and they will be successful.

They believed them.

You can use the car analogy above if you need it to help them better understand why things didn't work out as "promised".

Before you do any work on their site.....recommend and guide them to a professional referral partner who can help with what they are missing for the next launch before they have you edit a thing on the site.

Do what’s right for your client 100% of the time…Even if that is to hold off on selling them that Maserati until they are ready, capable, and able to “drive” it to success.

Otherwise, be prepared for the possibility of a lot of “service” calls that the “vehicle” is broken.

Yours in success,

Kimi Brown

aka The Joyful Contrarian