Designing the Offer Around the Promised Outcome

Part 4 of 4: Prescription For Success: Core Offer Clarity

Alright, folks, you’ve done the hard work of identifying your audience, pinpointing their core problems, and validating that they’re willing to pay for your solution. Now it’s time to design the offer that will deliver that promised outcome. This is where we get strategic and make sure everything aligns perfectly.

Questions to Answer:

1. How Do You Want to Work with Your Right Fit Client to Deliver the Promised Outcome?

Think about your capacity!

Remember: Capability ≠ Capacity.

Choose the delivery method that suits your style and bandwidth.

• Flip the Classroom: Self-study course or membership with live coaching.
• 1:1 Sessions: Personalized guidance tailored to individual needs.
• Group Coaching: Collaborative learning with peer support.
• Live Course: Interactive and real-time teaching sessions.
• Evergreen Content: Pre-recorded materials available anytime.
• Membership: Ongoing access to resources, community, and support. 
• DIY Support: Resources and tools for self-directed learning.
• DWY (Done With You): Collaborative projects where you work alongside your clients.
• DFY (Done For You): Complete services provided for your clients.

2. What Are the Actual Deliverables for This Offer?

Clearly define what you will provide to ensure your clients can achieve the promised outcome.

REAL TALK: If it's necessary for them to achieve the promised outcome, it is NOT a bonus!

• Course Materials: Videos, workbooks, and guides.
• Live Sessions: Weekly or monthly live coaching calls.
• Support Community: Access to a private forum or group.
• Templates and Tools: Ready-to-use resources.
• Personalized Feedback: Individual assessments and feedback.

3. Quantify Time: How Long Until They Experience the Promised Outcome?

Set realistic timelines for when your clients can expect to see results. This helps manage their expectations and keeps them motivated.

• Short-Term Goals: Milestones they can achieve in the first few weeks.
• Long-Term Results: The ultimate transformation they can expect after completing the program.

4. Why You? Why Are YOU the Person to Help Them?

Highlight your unique qualifications and experiences that make you the ideal person to guide them through this journey. Share your story, successes, and expertise.

• Proven Track Record: Testimonials and case studies from past clients.
• Unique Approach: Your distinct methodology or philosophy.
• Personal Connection: Your genuine passion and commitment to their success.

5. What Is an Unexpected Benefit They'll Experience with You?

Identify a surprising advantage or additional value they will gain by working with you. This could be an emotional benefit, a time-saving hack, or an exclusive resource.

• Increased Confidence: Feeling more assured in their abilities.
• Networking Opportunities: Connecting with like-minded individuals.
• Ongoing Support: Continued access to resources even after the course ends.

6. What Do You Want to Charge as the Investment for This Transformation?

Determine the price for your offer based on the value you provide, the outcomes you promise, and your target audience's willingness to pay. Consider offering different pricing tiers or payment plans to accommodate various budgets.

7. Post Again

Once your offer is ready, let your audience know! Remind them of the promised outcome and price, and ramp up for your launch. You can look to fill a beta cohort (for a lesser investment) or grow a waitlist.

Sample Announcement Post

"I'm thrilled to announce my new [course/coaching program/product] designed to help [who] achieve [promised outcome]. Over [time period], you'll gain [specific benefits] and transform [aspect of their life/business]. Interested in joining the beta cohort? Sign up now for a special rate of $!"

Notice I haven't even spoken about your end product/service?

Before you create the "how" to deliver on the promised outcome, you have to nail your offer and then design your end product around your OFFER.

Let your offer determine the depth and breadth of your end product.

Let’s get strategic, let’s get specific, and let’s design an offer that’s impossible to refuse! 

If you would like me to come alongside you to provide your Prescription For Success: Core Offer Clarity, book a consultation call today! www.kimibrown.com

If you have any questions or need further assistance, drop a comment or join Sales Success Rx for more in-depth discussions. https://www.facebook.com/groups/salessuccessrx